Wet the coat
Fully wet your dog’s coat with warm water, making sure the water reaches through to the skin where needed.
A gentle, considered dog shampoo created by a groomer who wanted something safer, cleaner and more effective for real coats, real skin and real salon routines.
After working with dogs every day, our founder realised how little clarity there was around what actually goes into many dog shampoos. So she created a formula she would be proud to use in the salon and confident enough to send home with clients.
Fully wet your dog’s coat with warm water, making sure the water reaches through to the skin where needed.
Apply shampoo and gently massage through the coat, focusing on areas that hold odour or dirt.
Rinse until the water runs clear. Avoid the eyes, ears and mouth throughout the wash.
Towel dry, blow dry where appropriate, then brush through for a cleaner salon-style finish.
“The scent is unreal. My dog smelled clean for ages and his coat felt so soft afterwards.”
Emma & Teddy“You can tell this has been made by someone who actually understands grooming. It feels so much more premium.”
Lauren & Daisy“Finally a dog shampoo that looks beautiful in the bathroom and actually leaves the coat fresh.”
Megan & RalphIt has a premium Ylang & Orchid fragrance designed to feel clean, soft and salon-like rather than overpowering.
Yes. It is designed to bring a salon-style grooming routine into the home. Follow the wash steps and rinse thoroughly.
Yes, the product is positioned around deeply nourishing the coat while helping remove everyday odour during washing.
Yes. The brand story is built around a salon founder creating a safer, more considered shampoo after seeing the lack of clear standards in dog shampoo.
A beautiful, groomer-created shampoo for dogs who deserve a cleaner, softer and fresher routine.